Ben & Jerry's
Headline “Our secret recipe: too much of everything.”
My role: Copywriting
Ben & Jerrys "Big Piece"
Headline “The united ingredients of America.”
My role: Copywriting
Ben&Jerry´s "Nuts"
Headline “There's so many nuts, your almonds must make room.”
My role: Copywriting
Noah Animal Welfare Organisation "Rhino"
My role: Creative Direction, Copywriting
Mini "Diesel"
My role: Copywriting
Mini "Diesel"
My role: Copywriting
Mini "Diesel"
My role: Copywriting
Mini "Diesel"
My role: Copywriting
Chiquita "Childhood"
My role: Ideation, Copywriting
Chiquita "Childhood"
My role: Ideation, Copywriting
Harley Davidson "Body Map"
My role: Ideation, Copywriting
IWC Watches "Aquatimer"
My role: Copywriting
IWC Watches "Aquatimer"
Headline “A sea anemone is like all women. Bitchy when you're late.”
My role: Copywriting
IWC Watches "Big Ingenieur"
Headline “By the power vested in us, we hereby declare you man and watch.”
My role: Copywriting
VW Amarok "Work"
My role: Creative Direction
VW Amarok "Orange"
Headline “He can carry anything. Even orange.”
(In German the word "Carry" can also be used in relation to clothing.)
My role: Creative Direction
VW T2 "Farewell"
After 56 years, the last transporter T2 rolled off the production line in Brazil. Time to say good bye with an ad.
Copy
“Born in tranquil Hanover.
Child of the working class.
Founder of countless companies.
The personified economic miracle.
And the break hall for real guys.
Then departure. Love. Freedom.
Hippie living room.
Sometimes bedrooms.
And in emergencies, the delivery room.
He's not driven. He's loved.
And now?
Pension in Rio.”
My role: Creative Direction, Copywriting
Lower Saxony "Innovative"
Lower Saxony is mainly known as an agricultural state. As an innovative technology location it is unfortunately not. Time to change that.
Headline: “Colorado beetles and industrial spies.
So much for Lower Saxony's worst pests.”
My role: Copywriting
Lower Saxony "Innovative"
Headline: “Alone in the lab so late?
This is how Lower Saxon men address a woman.”
My role: Copywriting
Lower Saxony "Innovative"
Headline “Other federal states are also innovative. You have to come up with something like Schuhblattler.”
(A small side blow towards Bavaria.)
My role: Copywriting
Mercedes "Convertible"
My role: Ideation, Copywriting
Mercedes "Convertible"
My role: Ideation, Copywriting
Mercedes "Convertible"
My role: Ideation, Copywriting
Nordsee Fishfood "Birhday"
Headline “How healthy our fish is? You'll find out by your 120th birthday at the latest.”
My role: Copywriting
Nordsee "Fishfood "Swim"
Headline “Why our fish is so healthy? Try to swim through the area all day long.”
My role: Copywriting
Nordsee Fishfood "Vikings"
Headline “The Vikings followed the swarm of fishes over Island to Newfoundland. You can park directly in front of the door.”
My role: Copywriting
VW Amarok "Luxury"
My role: Ideation, Copywriting
VW Amarok "Luxury"
My role: Ideation, Copywriting
VW Amarok "Luxury"
My role: Ideation, Copywriting
Noah Animal Welfare Organisation "Whale Eye"
Despite international ostracism, Japan still secretly hunts whales. This should be brought to our attention.
My role: Creative Direction, Copywriting
TUI Travel "PLace"
Headline “Even after leaving, we never quite got away from the place.”
My role: Copywriting
TUI Travel "Stars"
Headline “After the vacation we were not so sure what had more stars. The sky or the hotel.”
My role: Copywriting
Edeka "Bio"
Headline “For the best organic eggs you have to study nature. Not chemistry.”
My role: Copywriting
EDEKA Supermarkets "Quality"
Headline “Our quality management system is very simple. Open your mouth. Close your eyes.”
My role: Copywriting
Edeka Supermarkets "Egg"
Headline “Our organic eggs have won several awards. Our chickens still keep their feet on the ground.”
My role: Copywriting
Noah Animal Welfare Organisation "Shirt"
By buying a T-Shirt one could support Noah in the battle for animal rights.
My role: Creative Direction
o2 Telecommunication "Chill"
o2 has one of the best telecommunications networks. So you can be anywhere, everywhere and do whatever you want and still be online all the time.
Headline: “Download or come down?”
My role: Copywriting
o2 Telecommunication "Stadium"
Headline “Can't my stadium be everywhere?”
My role: Copywriting
VW Cars "SMS"
Headline/Copy “Every look at a sweet post can be one too many.
Please no smartphone at the wheel.”
My role: Ideation, Copywriting
DMAX Male TV Station "Thrill"
Headline “Men need the thrill. Even on the tongue.”
My role: Copywriting
DMAX Male TV Station "Eye"
Headline “The eye eats too? Men eat the eye.”
My role: Copywriting
DMAX Male TV Station "Depp"
Kalaydo.de "All"
Kalaydo is a regional sales sonline portal that aims to bring together sellers and buyers from the closer region.
Headline “Where everybody sells everything to everybody, everybody finds everything from everybody.”
My role: Copywriting
Kalaydo.de "Neighbor"
Headline “How do you recognize a good neighbor? Your car.”
My role: Copywriting
BMW "Congratiolations"
Headline “Only last on the podium. Congratulations, Andy.”
My role: Copywriting
BMW "Feelings"
Headline “Feelings can be shown, expressed, reciprocated. And now you can control them.”
My role: Copywriting
Cinemaxx Cinemas "Wolves"
Headline “Dancing with wolves only works in movies.”
My role: Ideation, Copywriting
Lidl Supermarkets Travel "Everday Life"
Headline 1 “You're more than just a parking lot search.
You're the adrenaline when you find the right wave. You are more than your everyday life.”
Headline 2 “You're more than the quarterly numbers.
You're the smile when you can buy a drink at the beach bar. You are more than your everyday life.”
My role: Ideation, Copywriting
BMW "Snow"
My role: Ideation, Copywriting
Unicredit "Bunny"
My role: Copywriting
Unicredit "Europe"
My role: Copywriting
Unicredit "Banking"
My role: Copywriting
Swisscanto "Investment"
My role: Ideation, Copywriting
Swisscanto "Money"
My role: Ideation, Copywriting