… eighteen years i‘m a full-blooded creative. being a creative director, a writer and advertiser means for me developing 360° campaigns just as inventing new products for my clients. as I did for sennheiser and ergo direct insurances.
in other words: although my background is strongly based in copywriting, i love everycreative playground.

in all these years my work has ranged from copy-driven campaigns to visual concepts, from storytelling-based campaigns to 360° concepts, from single tv commercials or print-ads to online campaigns.

my biggest campaign till now was the world-wide „i‘m lovin it“-campaign for mcdonald‘s.

i‘m experienced in leading, inspiring and enhancing creative teams and i‘m reliable at presentations – in front of colleagues or clients. 

but no matter what i did, just do or i will do in the future: i do everything always with humor, with a laugh, a joke. by all professionalism, work should be fun.

otherwise it is „only“ work.