TV-COMMERCIAL

Headline “Our secret recipe: too much of everything.”

My role: Copywriting

Headline “The united ingredients of America.”

My role: Copywriting

Headline “There's so many nuts, your almonds must make room.”

My role: Copywriting

My role: Creative Direction, Copywriting

My role: Copywriting

My role: Copywriting

My role: Copywriting

My role: Copywriting

My role: Ideation, Copywriting

My role: Ideation, Copywriting

My role: Ideation, Copywriting

My role: Copywriting

Headline “A sea anemone is like all women. Bitchy when you're late.”

My role: Copywriting

Headline “By the power vested in us, we hereby declare you man and watch.”

My role: Copywriting

My role: Creative Direction

Headline “He can carry anything. Even orange.”
(In German the word "Carry" can also be used in relation to clothing.)

My role: Creative Direction

After 56 years, the last transporter T2 rolled off the production line in Brazil. Time to say good bye with an ad.

Copy
“Born in tranquil Hanover.
Child of the working class.
Founder of countless companies.
The personified economic miracle.
And the break hall for real guys.
Then departure. Love. Freedom.
Hippie living room.
Sometimes bedrooms.
And in emergencies, the delivery room.
He's not driven. He's loved.
And now?
Pension in Rio.”

My role: Creative Direction, Copywriting

Lower Saxony is mainly known as an agricultural state. As an innovative technology location it is unfortunately not. Time to change that.

Headline: “Colorado beetles and industrial spies.
So much for Lower Saxony's worst pests.”

My role: Copywriting

Headline: “Alone in the lab so late?
This is how Lower Saxon men address a woman.”

My role: Copywriting

Headline “Other federal states are also innovative. You have to come up with something like Schuhblattler.”

(A small side blow towards Bavaria.)

My role: Copywriting

My role: Ideation, Copywriting

My role: Ideation, Copywriting

My role: Ideation, Copywriting

Headline “How healthy our fish is? You'll find out by your 120th birthday at the latest.”

My role: Copywriting

Headline “Why our fish is so healthy? Try to swim through the area all day long.”

My role: Copywriting

Headline “The Vikings followed the swarm of fishes over Island to Newfoundland. You can park directly in front of the door.”

My role: Copywriting

My role: Ideation, Copywriting

My role: Ideation, Copywriting

My role: Ideation, Copywriting

Despite international ostracism, Japan still secretly hunts whales. This should be brought to our attention.

My role: Creative Direction, Copywriting

Headline “Even after leaving, we never quite got away from the place.”

My role: Copywriting

Headline “After the vacation we were not so sure what had more stars. The sky or the hotel.”

My role: Copywriting

Headline “For the best organic eggs you have to study nature. Not chemistry.”

My role: Copywriting

Headline “Our quality management system is very simple. Open your mouth. Close your eyes.”

My role: Copywriting

Headline “Our organic eggs have won several awards. Our chickens still keep their feet on the ground.”

My role: Copywriting

By buying a T-Shirt one could support Noah in the battle for animal rights.

My role: Creative Direction

o2 has one of the best telecommunications networks. So you can be anywhere, everywhere and do whatever you want and still be online all the time.

Headline: “Download or come down?”

My role: Copywriting

Headline “Can't my stadium be everywhere?”

My role: Copywriting

Headline/Copy “Every look at a sweet post can be one too many.
Please no smartphone at the wheel.”

My role: Ideation, Copywriting

Headline “Men need the thrill. Even on the tongue.”

My role: Copywriting

Headline “The eye eats too? Men eat the eye.”

My role: Copywriting

Kalaydo is a regional sales sonline portal that aims to bring together sellers and buyers from the closer region.

Headline “Where everybody sells everything to everybody, everybody finds everything from everybody.”

My role: Copywriting

Headline “How do you recognize a good neighbor? Your car.”

My role: Copywriting

Headline “Only last on the podium. Congratulations, Andy.”

My role: Copywriting

Headline “Feelings can be shown, expressed, reciprocated. And now you can control them.”

My role: Copywriting

Headline “Dancing with wolves only works in movies.”

My role: Ideation, Copywriting

Headline 1 “You're more than just a parking lot search.
You're the adrenaline when you find the right wave. You are more than your everyday life.”

Headline 2 “You're more than the quarterly numbers.
You're the smile when you can buy a drink at the beach bar. You are more than your everyday life.”

My role: Ideation, Copywriting

My role: Ideation, Copywriting

My role: Copywriting

My role: Copywriting

My role: Copywriting

My role: Ideation, Copywriting

My role: Ideation, Copywriting

The Philharminoler stand in the shadow of other orchestras. At the centre of the idea is a huge outdoor concert. The special thing: We distributed orchestra members all over the city of Hamburg just as they would sit in the orchestra pit. Each musician was recorded by a camera - individually on site. All pictures were then combined into a concert on the TV channel NDR and online.

For the Bitburger brewery we made wine corks into surprising brand ambassadors. With charming headlines, printed directly on the wine corks, we wanted to persuade wine drinkers to drink a beer.

Street children just need a roof over the head. With this idea a CLP became a "home" for them. So we have called for donations.

Pattex adhesives stick fast, very fast. And so well that you could pull a plate out of a vending machine, which then broke on a stone plate that was built into the bottom of the machine. No problem, because there was a tube of Pattex for the broken plate.

When you move house, you need a beer after the tow. We designed moving boxes to beer crates. For other passers-by and residents, a move looked like a beer delivery. The boxes were provided free of charge in cooperation with a truck rental company.

craftsman need real and relevant news. we have supplied them. in the form of supposed radio commercials.

A calendar with 356 days and bulb sockets and with only one bulb. For the current day, you only had to screw the bulb from socket to socket, i.e. from day to day. There is no better way to show the durability of Megaman frames.